Pugman Media Takes Over Social Media Management for The Kennedy Centre
The Kennedy Centre has been part of the Belfast retail landscape for decades — and for the past four years, it has also been part of ours.
After working closely with the Kennedy Centre team on graphic design and visual assets for over four years, Pugman Media officially took over full social media management in November, marking the next stage in a long-standing creative partnership.
This move allows us to deliver something far more powerful than scheduled posts: a joined-up content strategy built around real people, real businesses, and real stories from the centre itself.
From Design Support to Full Social Strategy
For years, we’ve supported the Kennedy Centre with ongoing graphic design — from campaign visuals to in-centre promotions. That long-term involvement gave us a deep understanding of:
The centre’s audience and footfall patterns
The independent businesses that make it unique
What content resonates locally (and what doesn’t)
Taking over social media was a natural progression — not a reset.
Instead of learning the brand from scratch, we were able to hit the ground running, building on an existing visual identity and trust with management.
What We’re Delivering
As part of our expanded role, Pugman Media now manages:
Social media strategy and posting
On-site photography capturing real moments, not stock images
Videography and short-form content for Facebook and Instagram
Community-led storytelling, spotlighting independent retailers
Campaign content aligned with seasonal activity and footfall drivers
Everything is created in-house — no outsourcing, no templated content.
This allows us to respond quickly, stay authentic, and keep the content grounded in what’s actually happening at the centre.
Why Community-First Content Matters
Shopping centres live or die by relevance. Static offers and generic posts no longer cut through.
Our focus for the Kennedy Centre is on:
Human-led content
Business owner stories
Local relevance
Consistency over gimmicks
By putting the spotlight on the people behind the shops, the centre becomes more than a place to buy things — it becomes part of the community again.
A Partnership Built on Trust
Four years of working together means this partnership is built on results, not promises.
Taking over social media is not a change of direction — it’s an evolution of what we already do best: creating content that feels real, performs commercially, and supports long-term growth.
If you’re a shopping centre, retail space, or multi-tenant location looking to move beyond surface-level marketing, this is exactly how it should be done.
Let’s Work On Your Project
Let us take the worry away from your growth with bespoke marketing, design and visuals for your business so that you can get back to running your company.